Food and beverage businesses are very various ones. You find fresh products which should be produced and consumed immediately, and packaged goods whos...more
Food and beverage businesses are very various ones. You find fresh products which should be produced and consumed immediately, and packaged goods whose shelf life can last for years. And you can find products and services which are typically consumed locally, and others which have a global appeal.
When you talk to managers and entrepreneurs, they will highlight the differences across the different businesses. And most of them, they will focus on the specificities of their businesses and other companies. But I think that in the different food and beverage businesses, there are managerial issues which are common to the different companies.
So, this course is structured on four very typical managerial issues that many companies leave as dilemmas. The first one that we will see in the first week of the course is the dilemma between the product and the market. In the second week, we will focus on another dilemma, the dilemma between the tradition and the innovation. The third week, we will focus on another very important dilemma, the dilemma between local and global. The fourth and final dilemma is between the small size and the big size of the company. From all these dilemmas, most of the managerial decisions that the company has to make, stand. In the four weeks of the course, we will cover all the decisions related to this dilemma, in order to have an overview of the typical analysis and decisions that companies in food and beverage businesses should implement....less
CBD – Almost every week in 2018 we saw a new startup that uses CBD as an...More
CBD – Almost every week in 2018 we saw a new startup that uses CBD as an ingredient. If you’re not familiar with it, CBD is a non-hallucinogenic product of the cannabis plant and it is legal for use in every state in the US. ...Less