We're very excited you're joining the Marketing Analytics course in the Business Analytics MicroMasters Program offered by ColumbiaX. This course is d...more
We're very excited you're joining the Marketing Analytics course in the Business Analytics MicroMasters Program offered by ColumbiaX. This course is designed to teach you how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for:
customer relationship management
This course is taught by Professor Asim Ansari and Kamel Jedidi at Columbia University. This course is 12 weeks long, starting from September 15th, 2019 00:00 UTC to December 16th, 2019 23:30 UTC. All assignments, quizzes and projects are due on December 8th, 2019 at 23:30 UTC. Learning materials include instructional videos, quizzes, and assignments. We recommend following the weekly schedule of the course, but you are welcome to go through them at your own pace during the next 12 weeks.
To get started, click on the "Course" tab at the top of the page. If you are considering pursuing a Business Analytics Micromasters Program certificate, click here for more information....less
Market segmentation is the process of dividing a market of potential custom...More
Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations....Less
It's not unusual suppliers are open for giving discounts if large quantitie...More
It's not unusual suppliers are open for giving discounts if large quantities are ordered. A US company imports premium quality wine coolers. The price incl. customs, transports etc. is $4 000. The company’s inventory carrying cost is 20% and they have forecasted an annual demand of 1 000 wine coolers. The incremental order cost is calculated to $500/order. In this case, the supplier is open to give a discount if customers buy in lots of 1 000 or more....Less
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