Monday, 20 July 2020 07:34

'30 Rock' reunites for a 'one-time special' that's really just an infomercial Brian Lowry byline

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The cast of "30 Rock" got back together on Thursday night, but unlike some of the higher-minded reunions mounted during the coronavirus pandemic, the stunt had an overt commercial motivation to it -- serving as an infomercial for all things NBC and its new streaming service, Peacock. Yes, the whole cast appeared -- under the guise of being recruited to do a reboot of the show within the show. But the content basically felt like the kind of promotional video that actors would be enlisted to shoot for an upfront sales presentation for advertisers, which is precisely what this was, just on a national platform. It was occasionally funny -- especially the outtakes at the end, for those who stuck around -- sporadically clever and more than anything, really strange.
Read 91 times Last modified on Monday, 20 July 2020 07:39

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